Mr. Alvi Profile
Mr. Alvi joined the group operations in 1986 as Chief Executive of Standpharm.
Mr. Alvi is a Professional Accountant with experience spanning over a period of 20 years.
As a professional accountant, he was associated with Auditors of international standing and was exposed
to the operations of various national and multinational mega companies.
Mr. Alvi is responsible for the group’s export business, mainly of rice.
M. Zafarullah – Director of Basma Rice Mills (Pvt.) Ltd.
Mr. Zafarullah is a post graduate in Economics. He has served the banking industry for over a period of 30 years with two decades in the Middle East.
He had last worked as the unit head of the Islamic banking group with the Saudi British Bank, a subsidiary of HSBC.
Tel: +92 42 35271233
Cell: +92 3008441233
Col. (R) Zafar H. Gill – General Manager Procurement/Production
Mr Gill graduated in Agriculture from the University of Agriculture, Faisalabad in the year 1963. After completing education,
he had worked as Agriculture Farm Manager for 5 years before getting commission in the Pakistan Army. While working as Farm Manager,
he had looked after about 1000 Acres cultivation of Rice, Wheat & Jute. He had served the Army until 1992 and retired as a Lieutenant Colonel.
Thereafter, he joined Army Welfare Trust Rice Mills as Manager till 1998. In 1998 he joined Basma Rice Mills and looked after construction of
the Mills building & installation/erection of machinery. He also worked as the Head of Production while his current responsibilities include
purchasing of paddy/rice.
It will not be out of place to mention the cultivation pattern of basmati rice in the country.
The attached exhibit on the area wise cultivation of rice would indicate that 85% of the basmati rice crop is grown in Punjab, the province of our location.
Within this province 80% of basmati rice is grown in the two divisions of Punjab; Gujranwala and Kasur. These divisions also constitute the trading markets of almost the entire growth of the rice in the province. Basma is located exactly in the middle of both these divisions providing the necessary competitive edge.
The procurement process is the key element in ensuring a successful operation of rice business.
We have developed an extensive and systematic infrastructure to ensure timely and qualitative procurement of the commodity. For the purpose we have made arrangements with the key market makers for the rates as well as with the major dealers; thus ensuring timely and quality sourcing. The entire procurement process is physically supervised by our trained purchasers and quality analyst equipped with modern handy instruments followed by approval / confirmation from our in house state of the art laboratories.
Transportation constitutes as a major external cost component in the rice business cycle. As an important cost control measure we have developed arrangements with the local shellers for husking as well as for storage facilities in the catchment areas of the rice markets. Husking and basic cleaning activity close to the procurement location ensures that the quantities are reduced by more than 30% in volume load that needs to be carried to our premises for onward processing, finishing and export. The storage facilities made available at our disposal close to the procurement location also plays a vital role in ensuring maximum holding capacity along with safeguarding the crop against deterioration in quality due to climatic hazards. The storage facility also allows us the necessary flexibility to hold the product while synchronizing the production capacity with the delivery/sales requirement.
BRM plant is located in an area over 2.5 acres. The core plant processing capabilities, with HACCP Accreditation & ISO Certification,
of BASMA is 72 metric tons per day. Another unit for parboiled rice is under consultation. This plant will allow BASMA an additional
capacity of 72 tons per day by the beginning of next season.
The existing composite units / equipment include the following;
A complete dryer unit including
Sheller Unit including:
Double pre cleaner
2 Processing Units including
Four stage sifters
Colour sortex Machine
Modern storage facilities of international standard – more than 12,000 tons
In-House Commercial Weighbridge
Well Equipped in House Laboratory